About Lee

Hi I'm Lee!

Originally, the idea of becoming a coach seemed strange. I thought:

How can I help people? I’m not a guru…

After training with Kain Ramsay from Achology, I soon realised I don’t need to be a guru to help people. In fact no one does.

What’s more helpful than a guru?

A coach who understands you. Someone who becomes your…

Conduit for change

It dawned on me, I had a lot to offer!

My skills, training, and experience are all relatable and adaptable to help you through life’s challenges.

This was a motivating breakthrough for me, and has allowed me to go on and serve others deeply. It’s been a very rewarding experience.

Lee Ashby Life Coach
Lee Ashby - Life Coach

Starting Our Counselling & Coaching Business

My desire for change was strong!

I finished up my work in Canberra as a Business Analyst in July 2016 and started Jacqueline Hogan Counselling with my partner Jacqui.

Over the last 7 years I’ve worked behind the scenes and have been training and serving as a Life Coach. During this time we have created a thriving business and in-demand service.

In the beginning I grappled with all the usual small business challenges – including marketing, websites, client resources, systems, processes and heaps more! Not to mention, mindset, confidence, resilience, clarity and more.

I’ve now become a competent multidisciplinary coaching practitioner and enjoy helping other professionals, coaches and therapists be the best they can be achieve the results they desire.

I created leeashby.coach to create focus, and guide you to a place of authenticity, confidence, and success.

I look forward to meeting you and working with you.

” I had grown tired of the office, the politics, the shirt and tie, and I felt unfulfilled. I felt so disconnected from making a difference.”

“I needed my life to count. I had to spend my time wisely. I just couldn’t wake up another decade later feeling like I hadn’t achieved anything!”

Experience and Client Fit

My life experience, training and passions all shape how I can help you. Areas I specialise in include:

Life Coaching

  • Mindset & Confidence
  • Life Balance & Direction
  • Self-Esteem & Identity
  • Life Values & Beliefs
  • Vision, Goals & Planning
  • Mindfulness & Self Awareness
  • Relationships & Communication

Business Success

  • Powerful Packages
  • Business Strategy
  • Websites & Marketing
  • Client Success & Management
  • Systems & Efficiency
  • Quality & Delivery
  • Communication & Purpose

My Work History

Before starting Jacqueline Hogan Counselling in 2016, I worked for government departments in Canberra and in Victoria. After starting out in IT, I moved into data analysis, desktop publishing, spatial mapping, projects, and reporting.
 
Later I hit my stride in business analysis, data visualisation, and project coordination. While interested in furthering my career as a Project Manager, the calling to start something of our own was too strong to ignore.
 
At the same time (around 2015) a major shift was happening in the IT space with SAAS (software as a service) exploding in popularity around the world. The opportunity to start a business with low capital was very appealing!
 
Changes were happening in the workplace and within me as well…

My Life Values

I’ts no secret, I’m big on values. In fact the first product Jacqui and I created was our deck of Life Values Cards. My values guide me and support me to be the best person I can be in all areas of my life. My current top 10 are…

  1. Vitality – For health, happiness and operating at my best.
  2. Integrity – For showing up consistently, living honestly and authentically.
  3. Love – For supporting, sharing and evolving together.
  4. Courage – For unwavering commitment and stability.
  5. Trust – For healthy relationships grounded in truth and responsibility. 
  6. Creativity – For expression and ideas to flow with purpose.
  7. Adventure – For expanding horizons and challenging beliefs.
  8. Meaning – For helping others and making a difference.
  9. Connection – For listening, supporting and achieving more together.
  10. Fulfillment – For guiding me toward self-actualisation.

“My life journey has been very rewarding and has laid the foundation for my new coaching career.”

Specific & Relevant Coaching Training

  • Terry Real – Fierce Intimacy – 2022
  • The Confidence, Assertiveness and Emotional Intelligence Masterclass
  • The Complete Marriage and Relationships Masterclass
  • The Communication Skills and Social Intelligence Masterclass
  • The Business, Innovation & Entrepreneurship Masterclass
  • Life Coaching Practitioner Diploma – with Kain Ramsay
  • Diploma of Modern Applied Psychology – with Kain Ramsay & Achology
  • Life Coaching Certificate Course (Beginner to Advanced)
  • Mindfulness Practitioner Course (Levels I,II,III & Master)
  • Hypnotherapy Practitioner Diploma – with Kain Ramsay
  • Goal Setting to Success – Transformation Academy
  • Bachelor of Computing – La Trobe Bendigo, 2003

My Vision for The Future

I thoroughly enjoy my work as a coach and love helping people to breakthrough fears and limiting beliefs. It’s truly rewarding and important work. I am committed to continuous improvement and putting my principles into practice.
 
Helping other coaches and professionals in their career is especially rewarding, as I know how hard it can be to create a thriving business.
 
If you are struggling with a personal issue, or business challenge, I urge you to check out my programs and sessions to learn more and get in touch.
 
With the power of Zoom and technology, I work and collaborate with clients and coaches all over the world! Isn’t technology just wonderful!

My Life Passions

I am passionate about technology, electric bikes, and electric skateboarding.

Together with my partner Jacqui, I pursue adventure, travel, and spending time with family and friends.

And of course, as a coach, I enjoy meeting new people and hearing their stories. I’m passionate about helping people achieve their dreams and be the best they can be.

Lee Ashby eskate ocean

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